Blue Crane Replacements is a well-established innovative custom design jeweller. Offering an astonishing array of beautifully crafted pieces including engagement and wedding rings, watches, diamonds and other contemporary pieces. Any time spent with us, promises to be an experience in excellence.

We specialise in all types of jewellery including diamond and tanzanite. We also stock and manufacture silver and cubic zirconium jewellery. Our product portfolio includes a large range of earrings, rings, pendants necklaces, bangles, bracelets and chains. We continuously strive to broaden our product offering, so customers should always be on the lookout for new and exciting jewellery ranges. Our strength lies in the fact that we can meet all jewellery design requirements due to our extensive network of highly skilled manufacturers who we work closely with on a daily basis.

We have four pillars that form the foundation of our model:

Supplier Network:
BCR has highly experienced teams that have traded in the diamond and jewellery industry for many years. The strong relationships we have built with the various role players in the industry ensure our reach is far and wide, giving us the advantage to cover all types of jewellery and design requirements.

This is one of our key differentiating factors. We conduct price research on a continuous basis and our strong networks and relationships allow us to be extremely price competitive in the jewellery, diamond and watch markets. This factor continuously benefits our end users.

Quality: Quality is at the forefront of our offering and something we will never comprise on. Our entire manufacturing process has to be inline and meet high quality standards. All our raw materials are sourced from the best local and international markets. Our jewellery manufacturing process takes the same route of highly skilled craftsmanship. Each piece is scrutinised and set against intense quality control measures where any imperfections are filtered out.

Service: We pride ourselves in making service a crucial part of our business model. We deem it to be one of the most important factors in our relationship management portfolio. All our internal processes and procedures are geared to ensure that every customer leaves happy.

Our ability to produce and manufacturer any unique and specific piece of jewellery, plus our extensive range of stock on hand products, makes us one of the leaders in our industry.