Diamond Guide

Selecting Your Diamond Throughout history, the diamond has been an enduring symbol of the powerful bond of love. Its strength, brilliance and value are as unique as the individuals who wear them. A diamond’s worth is evaluated on four levels. We call these criteria the 4 C’s — cut, carat weight, color and clarity. But there are other considerations…

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Choosing a Diamond

Step-by-Step Guide: How to Choose a Diamond First, identify the diamond shape desired by the recipient. If you do not know and cannot find out, consider round or princess cut. Set a carat weight minimum based on the recipient’s preferences. If they have their heart set on a one carat diamond, even the most beautiful half carat stone will…

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